It is still far too easy to print blocks of brochures and then offer them to the public at cutthroat prices. The job is done but the clients lose out. Why is this? And would it not have been better to offer them custom brochures in Windsor instead. The client loses out otherwise, because oftentimes, the message is not always read and does not get through. But as of now, the local target market has at least been set.
That would be the town or city mentioned in the bold text. Other than that, custom brochures can be designed, printed and packaged for most business sectors. The primary task of course is to always sell. Sell the customer’s products and/or services. If not that, putting together custom brochures together for NGO, public sector, and even election campaigns is not unheard of. Apart from the selling, the object of the exercise is to inform.
It is to give good advice, and sometimes it is even necessary to provide the public with warnings. This is what you could also refer to as responsible storytelling. But it has to be said that other than providing the public and private markets with a nice anecdote to encourage further reading, the responsibility lies with the copywriter to provide readers with substantiated facts. This will be done based on the information provided by the client, as well as skilled market and product research.
The onus rests with both advertising sales house and its client to not mislead the public. There could be implications and/or consequences for doing that. Being caught red handed for unwittingly providing misleading or incorrect information could set any business back financially, particularly if it becomes liable for fines or civil lawsuits.